Scarlett Johansson is launching the ‘clean and effective’ skincare brand, The Outset, on March 1.
It was unveiled Tuesday via an official Instagram page and website, each featuring black-and-white campaign images of Johansson and a slew of diverse models.
She co-founded the skincare line with Brooklyn-based entrepreneur Kate Foster.
The Outset is just one of many celeb-owned beauty brands to be released over the past year, including Jennifer Aniston’s Lolavie and Ariana Grande’s r.e.m. beauty.
‘THE START OF YOU. Clean and effective skincare to elevate your everyday,’ reads one Instagram post, while others emphasize The Outset’s ‘return to the essential’ and rediscovering ‘freedom in the uncomplicated.’
In a brief video uploaded to the page, Johansson stressed that The Outset will be a brand that is ‘truly universal and accessible.’
Taking to her own Instagram, Foster opened up about meeting Johansson ‘two years ago’ through ‘mutual connections’ in the beauty industry.
‘When Scarlett shared her vision for a reliable, everyday skin system that was clean, elevated, and as effortless as slipping on your favorite white tee, I was hooked,’ she recalled.
She immediately got to work on bringing the brand to life amid the coronavirus pandemic without sacrificing ‘heart and intention.’
Foster and Johansson hope to create ‘conversations around a democratic approach to beauty that doesn’t discriminate by gender or generation’ through The Outset.
Though nothing has been unveiled, one Instagram post did confirm that there will be a ‘range’ of products available at launch.
The Black Widow actress told Vogue that although she’s proudly been an ambassador for other beauty brand’s in the past, she felt inspired to create something herself.
The artsy black-and-white shot quickly earned a hilarious comment from her husband Colin Jost.
‘Is this the best way to contact you? I’m starting a similar brand called “Part of a Face” and would love to use this photo. Thanks,’ wrote the SNL star, 39.
The happy couple wed in October 2020 after dating for three years. Last August, Johansson and Jost welcomed their first child together, a son.
